About Aetas

Aetas

Less-is-more

Less is more. Liberate past concepts, choose minimalism, and you can also be beautiful

As values change through time, liberate from general notions, choose minimal, and aim for universal beauty.

Formula Japanese Standard Developed

The base (matrix ingredient) itself is also functional, hypoallergenic and can be used on sensitive skin
The natural origin index (*1) of all products reaches more than 90%
Concerned about animal rights (no animal testing)
Considering the environment and safety, we do not use 22 ingredients (*2) including petroleum-based surfactants, ethanol, synthetic fragrances, essential oils, and mineral oils.

Package does not create new garbage

Strive to increase the recycling rate of packaging (*3) and achieve global resource recycling
Reduce packaging weight, reduce waste and carbon dioxide generated during transportation, and strive to achieve carbon neutrality by reducing material consumption through lightweighting
Considering environmental protection, the use of adhesives and inks is minimized. Vegetable inks are used for color box printing.
From the perspective of product life cycle, choose materials that are easy to recycle

Recipe concept

Activate optimal skin condition

Aetas care starts from the origin of the skin.

Skin cells are born inside, go through a metabolic cycle, reach the outer stratum corneum and peel off. By continuously injecting effective nutrients into the environment where the skin is born before metabolism begins, healthy cells that can resist various stresses can be cultivated.

It continuously provides nutrients even during cell metabolism, creating a nutritionally balanced environment for skin growth. Through the highly permeable layered structure with alternating water and oil layers, the water-soluble and oil-soluble nutrients are distributed to every corner of the stratum corneum.

Protects cells in a healthy state until peeling, leaving skin as smooth and moist as porcelain.

Nourishing the world of 0.02mm

The stratum corneum is composed of corneocytes and the intercellular lipids that fill the spaces between them.

Intercellular lipids have the ability to retain moisture, but when they are lacking or poorly arranged, moisture is lost from the skin's surface, causing dryness both on the surface and within the skin.

The intercellular lipids have a lamellar structure (a state in which water layers and oil layers are alternately connected). If the balance between water and oil is destroyed, the lamellar structure will be disturbed. Therefore, maintaining the stability of the layered structure can also protect the skin.

Protecting the life of skin cells

After cells are born, they gradually grow and are pushed to the outer layer of the skin, but when they reach the stratum corneum, they can no longer absorb nutrients from the body. At this time, the cells will be received by the intercellular lipids of the stratum corneum, producing a barrier function and achieving the effect of protecting the skin.

The intercellular lipids have a lamellar structure and have the ability to retain nutrients. In the absence of intercellular lipids, cell arrangement is disrupted and gaps appear. The moisture in the skin will escape from the surface of the skin, losing the balance with the oil, causing dryness and internal dryness.

Therefore, it is necessary to continue to provide nutrition to the skin until the cells are transformed into keratin and peeled off. Nourish the skin from the beginning of the skin's healthy cycle. With healthy skin cells, the skin can naturally be full of vitality.