Designed to last. That's sustainable.
Durable design is sustainable
The brand was founded in Daegu, South Korea in 2018. After its founder Harlie moved back to South Korea from the United States, she began to worry about climate change due to severe allergies in her body caused by weather factors in South Korea. She founded a vegan fashion brand mainly using environmentally friendly recycled materials.
The inspiration for the products comes from traditional Korean culture. The production process and materials are combined with environmentally friendly recycling. We are committed to developing a variety of materials that reduce carbon emissions and waste, thereby reducing the burden on the environment. The product design itself is also very fashionable, unique and durable.
The inspiration for the products comes from traditional Korean culture. The production process and materials are combined with environmentally friendly recycling. We are committed to developing a variety of materials that reduce carbon emissions and waste, thereby reducing the burden on the environment. The product design itself is also very fashionable, unique and durable.

Our Earth, Animals, and People
Use sustainable vegan materials to create a planet where humans and animals can coexist

Packaged with Care
Design cartons that don't require tape to secure them. To reduce the burden of product packaging on the environment.

Giving back to Our Community
A brand dedicated to revitalizing the local economy. Combine middle-aged and older female producers with young designers to jointly create a brand for local economic development.