About susurro

susurro

Unveiling the Self Through Sleep

Susurro is a personal aromatherapy care brand that started in 2023 and focuses on bedtime scenes.

Sleep is the reset button for our emotions, providing us with a stable inner balance. Our pillow spray and hair oil are based on plant essential oils from flowers, fruits, leaves, trees, etc., introducing nature into daily care, delivering messages through scent, and starting the last conversation before bed.

What does "susurro" mean?

“the sound of leaves in the wind.” The word susurro is named after the tree and describes the sound of wind blowing through the trees in Spanish.

Trees swaying and changing shape in the wind is a natural mechanism to reduce wind loading. For "healthy" trees, this is normal behavior, just like we sit or lie down, sleep or rest when we feel tired.

To cope with external loads, trees often grow stronger than they actually need to. From the hair to the soul, as long as we start listening, we believe we can regain the inner adaptability and resilience of plant life, like trees moving with the wind, and embrace nature's rhythm again.

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The pressure of 35,000 choices per day

According to research, the average adult makes approximately 35,000 decisions per day.

“Wanting to solve the problem” is like a wild animal outside the door that keeps us on our toes, pursuing solutions. When these thoughts begin to repeat and ruminate in the mind, they can develop into anxiety and lead to nonrestorative sleep. Poor sleep reduces our ability to regulate emotions and cope with daily challenges.

Sleep is our natural recovery mechanism that helps the body and mind cope with change and stress. If you realize that your condition is not ideal, don't rush to criticize yourself. Maybe your body is just reminding you that it's time to have a good rest.

02 /
Emotions that can be smelled

Our ability to experience and express emotions stems from how our brain processes smells. The olfactory cortex is the earliest area of the brain to develop, and has further evolved into areas closely related to emotion, stress response and memory.

Do you often “smell” that something is wrong? Whether it’s food that’s about to expire or an occasion that should be avoided, our sense of smell serves as our intuitive survival guide, triggering an instant emotional response when scent molecules are delivered, making us feel alert, or relaxed and de-stressed.

In research in the field of aromatherapy, essential oils such as lavender and petitgrain have been shown to have a positive impact on clinical conditions such as anxiety, fatigue, and stress, thereby improving sleep quality. Whether it’s childhood comfort objects or lavender essential oil, “smell” can indeed bring about positive emotional changes and is the foundation of susurro products.

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Introducing scents that can make a difference into everyday life

Essential oils are extracted from the roots, stems, leaves, flowers, fruits and other parts of plants. They contain aroma, phytochemicals and energy. This is the way plants cope with survival challenges such as climate and soil.

“From Field to Feel” We use scent design based on plant essential oils to introduce natural scents into our daily lives and let people feel the energy that brings about change.

The results of the study show that the effect of essential oils in improving sleep quality is "more significant when used 1 to 3 times before bedtime than when used continuously during the day." Combining science and senses, the team's aromatherapists collaborated with experienced perfumers and formulators. After several formula adjustments and focus group interviews, nearly a year later, in the fall of 2024, they finally launched a series of daily aromatic care products "designed for bedtime."

• The team was inspired by the book Encyclopedia of Aromatherapy written by Patricia Davis in 2010, which was in its 14th edition.

04 / Walking with Nature Our Commitment and Practice

At susurro, we believe that “nature” symbolizes a lifestyle that lives in harmony with the environment. We hope that users can feel and practice kindness and respect for nature together: