Beauty care brand "Aetas" (Sales company: aretisme Co., Ltd. (Head office: Toho)
The Kyoto Minato-ku brand of lotion has been selected as a winner of the 2024 Good Design Award (sponsored by the Japan Design Foundation).
We received the Japan Innovation Award (Japan Innovation Association). In conjunction with the award presentation, the Good Design Award Exhibition will be held from November 1st to 5th.
These products will be exhibited at the GOOD DESIGN EXHIBITION 2024 and sold in the pop-up store until December 4.
Aetas' brand philosophy is "less is more".
We believe that our pursuit of simplicity, universal beauty and consideration for the global environment has been recognized.
Summary of winning works
Product name: Lotion Volume: 200 ml Price: 13,200 yen (tax included)
A fast-penetrating lotion that moisturizes every corner of the skin's stratum corneum. To ensure that minerals and vitamins penetrate into every corner, it has a water and oil layer that mimics the structure of the skin.
The capsules are smaller than the pores and overlap each other. "Beautyco
We independently developed "Arrocket (BCR)". When it comes in contact with your skin, it peels off the capsules layer by layer, releasing the nourishing water-soluble and oil-soluble ingredients contained within.
It blends into the skin very quickly.
Good Design Award Judges' Comments
I am fascinated by the unique shape and look of this product. Made entirely from recycled materials, it nonetheless has a sense of luxury and presence. With a passion for development, an original mould was created. The project was highly praised for its attention to detail and recycling-oriented approach. The material itself can be recycled as a resource many times.
This way of thinking, which allows users to see a changing perspective through the product, is a key element for the future.
I think this is a very necessary thing in the workplace.
Good Design website introduction page:
https://www.g-mark.org/gallery/winners/23862
Aetās Design Essentials
- Expressing the brand concept of "less is more"
- Pursuing universal beauty that is suitable for all ages and genders and blends in with any interior space
- Choose design materials that reduce environmental impact and promote resource recycling
In line with the brand philosophy of "less is more", Aets uses minimal ingredients to achieve maximum results.
Be adopted. We are committed to providing hypoallergenic, functional skin care products suitable for all skin types and ages.
At the same time, we also pay attention to the global environment and strive to promote resource recycling and reduce waste. Specifically, the use of resource-recyclable materials, lightweight packaging and innovative bottle shapes make product shipping more efficient, as well as the use of adhesives and inks.
We are taking steps, such as minimizing ink usage.
Pop-up store sales and awards exhibition "GOOD DESIGN STORE TOKYO by NOHARA" Marunouchi store online store seller
- Sales period: Wednesday, October 16, 2024 to Wednesday, December 4, 2024
- Sales location: KITTE Marunouchi 3rd floor online store
- Managed by Nohara Group Co., Ltd.
- Store URL: https://gds.tokyo/
